0 (7)

Your Business plans Organized While You Rest

CEO and Founder of QA Madness, overseeing tech startups and seasoned players` business processes and software quality assurance globally.


There are many jokes about the challenging, stressful and full of surprises year we’ve been through. One of my favorite ones so far is: “Why is 2021 spelled like ‘2020 won’?” And now, as businesses start planning how to get through the year, it becomes as relevant as ever. So, who won and what do you do next? 

Wrapping Up 2020

Jokes aside, there were many positive moments in 2020, from an opportunity to spend more time with your close ones to a chance to reconsider personal and business priorities. The business environment got rid of many redundant attributes and became neater. Both employers and job seekers started to focus on what was truly important. 

For instance, now IT professionals don’t choose a company based on how many kinds of free snacks are in the kitchen or what gaming console they can find in a recreational zone. Just like that, recruiters aren’t limited to a particular location in their talent search. Both sides have got a shared priority: to feel confident in their common future. 

The most valuable thing 2020 gave us is an opportunity to pause and reflect on what we are doing as business owners. Without the global pandemic, everyone would have kept running. There wouldn’t be a moment to slow down, step back and look at everything around business models, processes, clients and teams. 

When we speak of 2020, it is significant to draw the line between personal and business matters. While social distancing and recurring lockdowns affect our plans, they don’t necessarily influence the way tech businesses function.

Accepting And Moving On

By now, it should have become evident that you can’t roll back everything to the previous version and start from scratch. Tech companies should accept the fact that remote work can become permanent, at least for some employees.

In the present environment, CEOs and managers shouldn’t be categorical about the on-premise vs remote situation. It is much more reasonable to find a personal approach to different employees than lose skilled professionals due to a conflict like this. Instead, make this situation work for you. Geography doesn’t matter that much when you go fully or partially remote, and it becomes easier to find people with the skills and competencies that will make a good fit for your team.

It leads us to one more important thing: the all-embracing digitalization of your business environment. Even those who plan to return to the office eventually should be ready for another emergency that forces people to work from home, just in case. On the other hand, building an online infrastructure helps modernize and optimize business processes. To use these benefits, however, you will need to review the core business process flows. 

Bringing Changes Into Action

If the transformation and adaptation haven’t yet begun in your company, start acting immediately. The longer you wait to go ahead with drastic changes, the more complicated it will be.

1. Analyze and optimize your company’s business processes. Given the circumstances, make sure each procedure is adapted to operating in the online environment. For example, you may need to come up with a new model of cooperation with banks, the one that doesn’t require frequent in-person meetings. HR professionals should learn to set up a remote hiring process with remote management and probation period. Analyze every department and unit of the company and look for the processes that require modernization.

2. Review the list of current clients. Communicate with your partners and learn more about their circumstances. Make sure you still have common goals and opportunities for development. It is essential to understand the market and move in one direction with the profitable industries. Simply put, it is reasonable to cooperate with the spheres that are currently on the rise or expected to be soon. To figure this out, look at what large value funds invest.

3. Look for new opportunities. Vaccination will bring significant benefits to the global community but not necessarily change anything for a particular tech company and its team. Think about what benefits the reopened world will bring specifically to your business (and whether it will bring any). Maybe you don’t have to go anywhere to expand your business and achieve new milestones.

4. Stay connected, stay secure. Make sure that each and every member of your team is easy to reach during working hours. The remote work implies that no one is going to leave the chat or video meeting due to the poor connection. And as we transfer more and more processes online, it is essential to ensure data security. Don’t hesitate to invest in high-quality cloud infrastructure. Security should be the highest priority and come before price.

5. Try to turn cons into pros. As cheesy as it may sound, every mistake is a lesson to learn. Tech companies don’t face as damaging consequences as brick-and-mortar businesses. Nevertheless, every failure reveals a weak spot a business owner has to work on. The inability to run a business in a usual way pushes you to reconsider the way you do things. 

Summing Everything Up

Currently, the companies are still at the pit stop, but not for too long. A part of the racing track is already behind us, but the task is to move forward and to continue the race through the yet unknown part of the road. You can take a quick look at it and think promptly about how to show a good result.

So, now you need to revise all the business processes, cut off the redundant and outdated elements and replace them with the new ones that will be more suitable. Take one last break to think about your resources, clients and business objectives. Then, start creating a clear business strategy for the future, being grateful for all the things 2020 taught you.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

Leave A Comment

Your email address will not be published. Required fields are marked *